Dawn Saves Wildlife

Documentary Films


“The Big Picture” is a 9-part documentary series about Dawn’s commitment to it's wildlife partners. In each episode, we meet scientists and volunteers who are making great strides in wildlife protection every day. The success of their efforts are told through the stories of ducks, seals, pelicans and sea lions. I was the writer and Creative Director/Art Director on these films. I picked up a few pieces of camera equipment, too.


Watch the full documentary on Youtube


2014 Effie Finalist Integrated Campaign

2014 Webby Awards for Green Initiatives

2014 Silver Addy for Cinematography

2013 Mashie Finalist Best Video Series



Campaign Overview

Integrated Advertising Experience


This short video shows how The Big Picture story played out across branded content, social, TV, web, and in-store channels. The series earned over 12 million views in the first 6 months,
grew Dawn's business 10% in the year that it ran, and increased the brand's lead as #1 in the category.





In addition to creating advertising for the wildlife program, I also managed a social news desk for the brand.