Vodafone
Vodafone
Brand Positioning, Social Content
#BigLittleProtest
Vodafone is letting Australia know they are the people's telco with this new brand campaign. We staged a real protest and let the event play out online creating content for a mix of social and video channels.
I partnered with the lead creative team, developed the strategy
and ecosystem to bring the campaign to market, and then creative directed all the social and digital elements. We had the most popular promoted hashtag on Twitter in Australia ever, the week
we launched.