Brand Positioning, Social Content



Vodafone is letting Australia know they are the people's telco with this new brand campaign. We staged a real protest and let the event play out online creating content for a mix of social and video channels.

I partnered with the lead creative team, developed the strategy

and ecosystem to bring the campaign to market, and then creative directed all the social and digital elements. We had the most popular promoted hashtag on Twitter in Australia ever, the week

we launched.





Social Content


We closed down the area around Post Office Square in Brisbane for two days to create the protest. This is a sample of the images we captured. In total we produced 35 videos and 45 images to bring the protest alive on Twitter, Youtube, Facebook and Instagram.