I Teach NYC

Integrated Campaign for Teacher Recruitment

in partnership with Ad Council


New Yorker’s have a fierce sense of pride for their city. 80% of NYC school teachers are born and raised within the five boroughs. We wanted to create a campaign that captures that pride for the Department of Education and their teacher recruitment program.


Logo Design


We commissioned Paula Scher from Pentagram to help us create a memorable logo design that takes it's inspiration from the city.