The Ritz-Carlton Club
The Ritz-Carlton Club
Brand Positioning, Advertising Campaign
Ritz-Carlton Clubs are the hotel's deeded vaction residences. Referrals and word of mouth were no longer working for the
brand who experienced stiff competition during the real estate boom in the US.
We dusted off the beloved icon, gave it a modern voice and redefined the meaning of luxury from well-appointed amenities
to well-curated experiences.
Brand + Product Photography
Creative and Brand Direction
My responsibilites for the Ritz went beyond advertising. I was also involved in lifestyle concept design, product development and sales strategies for each of the Club properties in Florida and the Caribbean.
