The Ritz-Carlton Club

Brand Positioning, Advertising Campaign

Ritz-Carlton Clubs are the hotel's deeded vaction residences. Referrals and word of mouth were no longer working for the

brand who experienced stiff competition during the real estate boom in the US.


We dusted off the beloved icon, gave it a modern voice and redefined the meaning of luxury from well-appointed amenities

to well-curated experiences.


Brand + Product Photography

Creative and Brand Direction


My responsibilites for the Ritz went beyond advertising. I was also involved in lifestyle concept design, product development and sales strategies for each of the Club properties in Florida and the Caribbean.



Editorial Design

Creative Direction and Editorial Design


For the launch of Ritz-Carlton's newest Club in Abaco Bahamas, I collaborated with the editorial team to develop content for the article and other media outlets.