Swiffer Effect

TV and Web Content


Swiffer's motto is make cleaning suck less. We found real people who had never used a Swiffer before and filmed their reactions on camera. Some danced, some laughed while they cleaned, some opened their home up to pets. Everyone smiled and experienced something positive. We called it the #SwifferEffect.


Read on HuffPost

Read on AdWeek

Watch the full campaign on Youtube


Morty and Lee ValenVines

Social Content


Pick up lines have been a part of Swiffer's culture for years. And every Valentine's Day the most popular one trends high — "Are you a Swiffer? Beacuse you sweep me off my feet."


We asked fans to tweet us their best "clean" pick up line and we got Swiffer's loveable old couple to tweet them back out.