M Division
In my last year at Digitas NY, I took on the challenge to jumpstart and lead their entire North American mobile practice. Intense research, reading, industry networking, partner alignment, and inter-agency adoption was my role and goal. It was a blast, but I'm more interested in creating ideas that can integrate all the digital and mobile tools we've got.
I guess you can say I'm a nerd-chick.
Intentionally, there's a lot of mobile in my portfolio. It's not because
The work below was pitched to Chevrolet to demonstrate the big picture thinking mobile can have on their business.
Chevy Sonic
Integrated Advertising Experience, Mobile
Michael and KIT. Sam and Optimus. Pepper and Iron Man. They were the bosom to their buddy with a few digital enhancements thrown in for fun. Now we can all have a superconnected co-pilot on the road of life. Introducing the all-new 2012 Chevy Sonic, a car that's as social as you are.
Here's a story of how a guy
and a Sonic became friends.