IBM DESIGN
IBM Design Transformation
Design Principal, Studio Director
Global Enterprise Platform Experience
As a design lead at IBM, I am responsible for the sustainability of our program in APAC. I have focused on elevating the quality and craft of design across IBM, client business and external design communities for the APAC markets. I have been successful at designing and implementing a toolbox of re-useable design artefacts, practices and methods that help cross-capability teams work coherently and cohesively, enterprise-wide. I have delivered insights and created new value for clients that inform their products and services, platform and future portfolio directions towards building a cognitive enterprise. During my tenure I have launched 3 studios and hired 80+ designers across APAC.
