The Cognitive Collection at MSFW 2017

Social, Digital, Data, Advertising, Brand Strategy


Jason Grech's collection at Melbourne Spring Fashion Week is the first time in Australia that artificial intelligence has been used in combination with creative thinking and design process.


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MSFW Experience

Social, Digital, Data


The city of Melbourne wanted to better understand how the fashion shows impacted businesses and tourism. We created a 3-year design research campaign that measured customer insights and segmentation, engagement and sales.