Melbourne Spring Fashion Week
The Cognitive Collection at MSFW 2017
Social, Digital, Data, Advertising, Brand Strategy
Jason Grech's collection at Melbourne Spring Fashion Week is the first time in Australia that artificial intelligence has been used in combination with creative thinking and design process.
MSFW Experience
Social, Digital, Data
The city of Melbourne wanted to better understand how the fashion shows impacted businesses and tourism. We created a 3-year design research campaign that measured customer insights and segmentation, engagement and sales.