Simple Skincare US Launch

TV, Print and Digital


Simple is a sensitive skincare line that has been in the UK since the 60s. The products are made without dyes and colored chemicals. By comparing skin to the delicate texture of a rose, I created a metaphor and visual story that works globally for the brand.

Hope Solo, MAKER + Simple Ambassador


We signed Hope Solo as a spokeswoman for Simple. She plays a dual role for the brand of connecting tangible product benefits for women with sensitive skin to her own personal philosophy of inspiration and inner strength.


We found a unique way to connect her stroy with US audiences through a new media platform called MAKERS, a video based website dedicated to celebrating American women. I oversaw the integration of advertising elements and branded content on the site.