Simple Skincare
Simple Skincare US Launch
Integrated Advertising Experience
I helped Simple, a UK brand, find a unique way to connect with their new US audience through a new media platform called MAKERS, a video based website dedicated to celebrating American women. I over saw the integration of advertising elements and branded content on the site.
Hope Solo, MAKER + Simple Ambassador
We signed Hope Solo as a spokeswoman for Simple. She plays a dual role for the brand of connecting tangible product benefits for women with sensitive skin to her own personal philosophy of inspiration and inner strength.
