AMC

Print Advertising

 

Spread ads for People and Entertainment Weekly magazines promoting summer programming specials.

 

WE tv

Brand Identity, Print, OOH, On-air Graphics

 

I worked on the WE brand since it's inception. I helped to build the network as it looked to define its viewership and programming blocks for the crucial first 5 years. I played a role in naming the network, creating its mission, advertising, on-air promotions, and original content.