PRO YOU from Pantene

Creative Direction
Brand Identity, Mobile, Social, Print

 

Pantene needed to re-connect with a younger generation of beauty lovers. We gave the brand a mobile campaign that leveraged their customer's burning desire to master their hair type, and gave beauty advice to fashionistas on the go.

 

It all starts with the PRO YOU hair analyzer built into the app. Once your hair type is identified, the app deliveres hair tips and styles personalized for your type.

 

(Pitch Work)

PRO YOU Community

 

How women feel about their hair is very personal. It's a daily struggle against style, weather, and your natural hair type. We created communities based on individual hair types of Curly, Fine, Thick and Treated where women can go to learn and exchange information about how to master their own hair type.

 

We are promoting the APP on Facebook and weather-related mobile sites.

In-Store

 

We also created shelf talkers with short codes so help identifing the right hair styling products for your hair type is only a txt away.