Kiehl's Australia

Social Activation, PR

Kiehl's relies on the power of it's fans to promote the brand and it's line of luxury skin and hair care products. To gain a foothold in the Aussie market, I helped to develop a charity ride called Joyride — building on the brand's 150 year old belief that you can always discover more about yourself and the world around you.


The first Joyride took place in April 2015 with Bambi Northwood-Blythe and her husband Dan Single. Dan created custom leather jackets for the ride that will be auctioned off at Christmas. Deborah Lee Furness and a host of other fans will hold their own charity rides in the coming months.