Chevy Sonic

Integrated Advertising Experience, Mobile

 

Michael and KIT. Sam and Optimus. Pepper and Iron Man. They are the bosom to thier buddy with a few digital enhancements thrown in for fun. Now everyone can have a superconnected co-pilot on the road of life. Introducing the all-new 2012 Chevy Sonic, a car that's as social as you are.

 

(Pitch Work)

 

 

 

 

 

Here's a story of how a guy
and a Sonic became friends.

 

Wingman

Mobile App

 

Everyone needs a little advice when purchasing a car. The Wingman app is there for you with advice and car smarts as you navigate the lot. When you purchase the car, the app converts to an owners guide and sets up your Sonic's social profile. From day one you and your car are on a journey we call Sonic Life.

 

 

Get to know Sonic in :08

Mobile

 

Sonic is the only car in its class that goes from 0-60 in :08. During your test drive, use the Wingman app to learn about Sonic by bumping hot spots on the car. In return you'll get an :08 video explaining key features.

 

 

Scan a Sonic

Augmented Reality

 

It's your car's social profile in the physical world. Use the Wingman app to see who else is driving a Sonic—view the profile and pictures they choose to make public through Sonic Life.

Sonic Bumper Cars

Event Promotion

 

Bumper Cars is a social game that allows you to meet new people and collect car parts to build your own Sonic. Use the app to see what parts you need, find parts on the map, send messages to friends and bump to win.