Blue from American Express

Brand Identity and Creative Direction
Print, Digital, Collateral


Blue is about creating one of the best stories ever told: yours.

That’s why the Blue portfolio of Cards from American Express offers a range of rewards and services to fit your lifestyle: Free travel, cash back and discounts at your favorite restaurants and retailers all backed by American Express's world-class service. Because it's not about dreaming to see the world, it’s actually packing your bags.